Examlex
If the marketing communication has captured the interest of its target market,the goal of subsequent IMC messages should be to move the consumer from:
Cultural Backgrounds
The diverse set of traditions, values, heritage, and beliefs that contribute to the social, ethnic, or national identity of an individual or group.
Different Perceptions
The variation in how individuals interpret or view the same situation or information based on personal experiences and biases.
Causal Attribution Theory
A concept in social psychology that examines how individuals infer the causes of their own and others' behaviors and events.
Infidelity
The act of being unfaithful or violating a trust or commitment within a romantic relationship.
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