Personal Selling Is an Especially Important Part of IMC in

question 70

Multiple Choice

Personal selling is an especially important part of IMC in

• A) business-to-business markets.
• B) cause-related marketing.
• C) event sponsorships.
• D) stealth marketing.
• E) Web tracking.

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Definitions:

Conditioned Stimulus

An initially neutral stimulus that becomes associated with an unconditioned stimulus to elicit a conditioned response after repeated pairings.

Conditioned Response

a learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus.

Noise

Unwanted or disturbing sound that interferes with or diminishes clarity of auditory signals.

Eye Blink

A rapid closing and opening of the eyelid which is a reflex reaction to protect the eye from foreign bodies or bright lights and to lubricate the eyeball.