Marketers Use Public Relations To

question 39

Multiple Choice

Marketers use public relations to:

• A) build a positive image in the marketplace.
• B) maintain media relations.
• C) address unfavorable stories or events.
• D) generate "free" media attention.
• E) all of these.

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Definitions:

Sales Tax

A tax imposed on sales of goods and services, typically collected by the seller and passed on to the government.

Government Revenue

The total income received by the government from taxes, fees, fines, and other sources.

Regressive

Characteristic of a tax system where the tax rate decreases as the taxable amount increases, imposing a heavier burden on lower-income individuals.

Progressive

Referring to political and social movements seeking to promote change, reform, and innovation in governmental practices and policies.