Firms Can Use __________ to Bring Customers Together to Share

question 85

Multiple Choice

Firms can use __________ to bring customers together to share experiences around the products.

• A)surveys
• B)social media
• C)consumer outlets
• D)brand associations
• E)public relations

---

Definitions:

Group Norm

Accepted standards and behaviors that are expected and upheld by members of a specific group or culture.

Consensus

General agreement among a group or community, often used as a standard of decision-making and acceptance within a group.

Distinctive

Having a unique quality, characteristic, or feature that distinguishes someone or something from others.

Attribution

The process of assigning a cause to our own behavior, and that of others.