To Estimate Reach in Terms of Electronic Media, Marketers Can

question 22

Multiple Choice

To estimate reach in terms of electronic media, marketers can use the click-through rate (CTR) . To do so, they need to know the number of clicks and

• A)the number of destinations.
• B)the number of impressions.
• C)the cost per click.
• D)how much time consumers spend viewing the ad or page.
• E)the total number of clicks recorded by the industry.

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Definitions:

Ending Accounts Receivable

The amount owed to a company by its customers for goods or services delivered but not yet paid for at the end of an accounting period.

Net Sales

Net sales represent the total revenue from sales transactions after deducting returns, allowances for damaged or missing goods, and discounts.

Internal Document

A type of document used within an organization for communication, record-keeping, or operational purposes, not intended for external distribution.

Voucher

A document that serves as evidence of a transaction and authorizes the payment or receipt of money.