Students of Marketing Often Overlook or Underestimate the Importance of Place

question 65

Multiple Choice

Students of marketing often overlook or underestimate the importance of Place in the marketing mix simply because

• A) it happens behind the scenes.
• B) it conflicts with promotion.
• C) it occurs after making pricing decisions.
• D) no one is directly in charge of place decisions.
• E) the product itself is so much more important.

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Definitions:

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Erikson's Life Stage

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