When Burroughs-Welcome Introduced the First Anti-AIDS Drugs,they Initially Set the Price

question 105

Multiple Choice

When Burroughs-Welcome introduced the first anti-AIDS drugs,they initially set the price at $10,000 for a year's supply.Burroughs-Welcome was probably pursuing a __________ pricing strategy.

• A) skimming
• B) introductory
• C) slotting allowance
• D) market penetration
• E) cost-based

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Definitions:

Dichotomy

A division or contrast between two things that are represented as being entirely different or opposite.

HIV/AIDS

A viral infection where HIV negatively impacts the immune system, eventually progressing to AIDS if not treated, dramatically reducing the body's ability to combat diseases.

Labor Migration

The movement of people from one area to another for the purpose of finding employment in sectors that require manual labor.