A Strategy of Setting Prices Based on How Customers Develop

question 223

Multiple Choice

A strategy of setting prices based on how customers develop their perceptions of value can often be the most effective pricing strategy,especially if the strategy:

• A) leads the marketer to being the low-cost seller.
• B) is supported by consistent advertising and distribution strategies.
• C) challenges consumers to discard their perceptions of value.
• D) is consistent with a competitive target return strategy.
• E) all of these.

---

Definitions:

Opposed

To be in disagreement or in conflict with something or someone.

Attitudes

An individual's learned predispositions to respond in a consistently favorable or unfavorable manner with respect to a given object.

Behavior

The observable actions or responses of individuals or systems.

Variables

Elements, features, or factors that are likely to vary or change within the context of a scientific experiment or study.