The Marketing of Services Differs from Product Marketing Because Services

question 100

Multiple Choice

The marketing of services differs from product marketing because services are:

• A) intangible.
• B) inseparable.
• C) variable.
• D) perishable.
• E) all of these.

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Definitions:

Gustatory System

The sensory system responsible for the perception of taste and flavor.

Gestalt Principles

Theories of visual perception developed by German psychologists, which describe how people tend to organize visual elements into groups or unified wholes.

Psychoanalytic Principles

Foundational concepts in psychoanalytic theory involving the influence of unconscious processes, childhood experiences, and defense mechanisms on behavior and thinking.

Zeitgeist Principles

The dominant set of ideals and beliefs that motivate the behavior of a society or group at a particular time.