Marketers Can Take Advantage of the Variable Nature of Services

question 87

Multiple Choice

Marketers can take advantage of the variable nature of services by

• A) merging services with products.
• B) customizing services to meet customers' needs.
• C) offering to expedite intangibles.
• D) expanding the standards gap.
• E) strict standardization.

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Definitions:

Thylakoid Membrane

The thylakoid membrane is a component of chloroplasts that houses the machinery for the light reactions of photosynthesis, including the chlorophyll pigments.

Endosymbiotic Theory

Explanation of the evolution of eukaryotic organelles by phagocytosis of prokaryotes.

Eukaryotic Cells

Cells with a true nucleus enclosed in a membrane, along with other membrane-bound organelles, characterizing plants, animals, fungi, and protists.

Prokaryotic Cells

Cells without a defined nucleus or other membrane-bound organelles, commonly found in bacteria and archaea.