Because Services Are Intangible, It Is Often Difficult for Customers

question 14

Multiple Choice

Because services are intangible, it is often difficult for customers to determine how a service meets their expectations, which marketers call

• A)service perceptions.
• B)service efforts.
• C)service quality.
• D)service aspirations.
• E)service feedback.

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Definitions:

Metabolism Decreases

The process by which the body’s ability to convert food and drink into energy slows down, typically as part of aging.

Ages 20

Refers to the period of life known as early adulthood, significant for its transitions in physical, emotional, and social development.

Ages 60

Refers to individuals who are in the sixtieth year of their life or the decade of life from 60 to 69 years old, often considered the early years of old age.

Body Shape

The physical form or structure of a person, often described in terms of body composition, proportions, and appearance.