Customers Have a Defined ________ When It Comes to Waiting

question 70

Multiple Choice

Customers have a defined ________ when it comes to waiting in line at a retail checkout counter. The amount of time consumers are willing to wait varies with the type of store.

• A)voice-of-customer quotient
• B)empowerment standard
• C)tangibles gap
• D)zone of tolerance
• E)quality gap

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Definitions:

Variable Costs

Costs that change in proportion to the level of goods or services that a business produces.

Profit

The financial gain realized when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes involved in sustaining the activity.

Variable Cost

A cost that depends on the level of production chosen.

Marginal Revenue

The incremental gain in revenue achieved by a company for selling an additional unit of product or service.