The Diffusion of Innovation Theory Focuses On

question 124

Multiple Choice

The diffusion of innovation theory focuses on:

• A) the geographic boundaries of innovation.
• B) the relationship between pioneer brands and imitators.
• C) the psychological traits of innovators.
• D) the rate at which consumers are likely to adopt a new product or service.
• E) all of these.

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Definitions:

Gender Roles

Gender roles are the behaviors, attitudes, and expectations deemed culturally appropriate for individuals based on their perceived or assigned gender.

Masculinity And Femininity

Socially constructed categories that describe the behaviors, roles, expectations, and activities considered appropriate for men and women in a society.

Physical Environment

The external surroundings and conditions in which an organism lives, including all biological, chemical, and physical factors.

Twentieth-Century America

A period marked by significant cultural, social, and technological changes in the United States from 1901 to 2000.