In the Diffusion of Innovation Process,innovators Enjoy Taking Risks and Are

question 80

Multiple Choice

In the diffusion of innovation process,innovators enjoy taking risks and are regarded as highly knowledgeable.Marketers want to identify innovators because:

• A) they prefer products from established market leaders.
• B) other consumers defer to their judgment,creating the opportunity for word-of-mouth referrals.
• C) they are especially price conscious.
• D) they are easily influenced by reminder advertising.
• E) all of these.

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Definitions:

Expected Number

The statistical average or mean value anticipated in a probability distribution.

Computer-Consulting

A service industry focused on advising businesses on how best to use information technology to meet their objectives.

New Clients

Refers to customers or clients who have recently started using a service or buying goods from a business.