Concept Testing Is Important Because It Can

question 114

Multiple Choice

Concept testing is important because it can:

• A) help the firm to refine the promotional plans.
• B) lead to immediate roll out of the final product.
• C) help a firm avoid the costs of unnecessary product development.
• D) reduce the potential loss of sales during the decline stage.
• E) all of these.

---

Definitions:

Voices In Head

An experience where an individual hears voices without an external stimulus, often associated with certain mental health conditions.

Active Mode

A state or condition in which one is engaged in action or participation, often characterized by energy and forward movement.

Receptive Mode

A state of openness where an individual is prepared to accept and process information, ideas, or suggestions.

Separate Entities

Individual units that exist independently from each other.