Michaela Took Her Idea for a New Toy for Pre-School

question 82

Multiple Choice

Michaela took her idea for a new toy for pre-school aged children through a long product development process,and she had just concluded a very successful market test.She was making a list of what she'd need to do to launch the product.Which of the following should appear on her to-do list?

• A) Confirm target markets
• B) Confirm positioning
• C) Finalize marketing mix
• D) Finalize marketing budget
• E) All of these

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Definitions:

Humor

The quality of being amusing or comic, especially as expressed through laughter.

Fear

An emotional response to threats or danger, often prompting avoidance or defensive behavior.

Advertising Objectives

Goals a company aims to achieve through its advertising efforts, such as increasing brand awareness or boosting sales.

Target Audience

A specific group of consumers identified as the intended recipients of an advertising or marketing message, based on shared characteristics.