Lisa Was Extremely Disappointed When,in Her First Marketing Job,she Was

question 57

Multiple Choice

Lisa was extremely disappointed when,in her first marketing job,she was assigned to work on a product in the mature phase of the product life cycle.Her work in school had focused on new products,which seemed much more exciting.Once she started working with the product team,she became more enthusiastic as she discovered that:

• A) she could take the product into a new market segment to stimulate new growth.
• B) simple product redesign could reinvigorate the product.
• C) changes in consumers' preferences were opening up new market segments.
• D) taking the product to international markets would stimulate growth.
• E) All of these.

---

Definitions:

Posting Error

A mistake made during the process of entering or recording financial transactions in the accounting records.

Written Off

The accounting action of declaring that an asset is no longer useful and its value has become zero, often leading to its removal from the balance sheet.

Allowance Account

A contra-asset account used to create an allowance for doubtful accounts, representing receivables that may not be collected.

Accounts Receivable

Amounts owed to a company by customers for goods or services provided on credit, which are expected to be collected in cash in the future.