When Consumers See Their Friends Using an Innovation,it Often Persuades

question 66

True/False

When consumers see their friends using an innovation,it often persuades them to try it too.

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Definitions:

Stress Theory

A theory suggesting that stress results from an individual's perception that demands exceed the personal and social resources they are able to mobilize.

Family Violence

encompasses a range of abusive behaviors that occur within a family, including physical, emotional, and sexual abuse.

Intense Stress

A high level of psychological pressure or strain, which can impact an individual's mental and physical health.

Serious Family Violence

Acts of family violence characterized by severe physical harm, serious emotional abuse, or life-threatening actions towards family members.