In the Diffusion of Innovation Process,innovators Enjoy Taking Risks and Are

question 80

Multiple Choice

In the diffusion of innovation process,innovators enjoy taking risks and are regarded as highly knowledgeable.Marketers want to identify innovators because:

• A) they prefer products from established market leaders.
• B) other consumers defer to their judgment,creating the opportunity for word-of-mouth referrals.
• C) they are especially price conscious.
• D) they are easily influenced by reminder advertising.
• E) all of these.

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Definitions:

Tarasoff Case

A landmark legal case that established the duty of mental health professionals to warn individuals of threats made by a patient.

Confidentiality

The ethical or legal duty of keeping information private and secured, usually in professional settings.

Deinstitutionalization

The process of moving individuals with mental illness from state hospitals into community-based settings.

Mental Hospital

A healthcare facility specializing in the treatment and care of patients with psychological disorders.