For New Product Marketers, Early Adopters Are Important Because They

question 94

Multiple Choice

For new product marketers, early adopters are important because they tend to be

• A)few in number.
• B)the first to adopt a new product.
• C)opinion leaders.
• D)fond of prototypes.
• E)alpha testing enthusiasts.

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Definitions:

Value Orientations

Pertains to the principles and beliefs that influence an individual's behavior and choices, shaping their perspective on life.

Western European Nations

Countries located in the western part of Europe, often characterized by shared historical and cultural traits.

Eastern European Nations

Countries located in the eastern part of the European continent, which may include nations like Poland, Hungary, Czech Republic, and others, depending on the context used.

Oceanic Nations

Refers to countries primarily located in the Pacific Ocean, which may share certain cultural, historical, and geopolitical characteristics or challenges.