Samples Are Often Used for New Products When __________ Will

question 2

Multiple Choice

Samples are often used for new products when __________ will influence the diffusion of the product.

• A) relative advantage
• B) compatibility
• C) observability
• D) complexity
• E) trialability

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Definitions:

Communication Process Model

A theoretical framework describing the components and interactions involved in the transmission of messages between a sender and a receiver.

Broadcasting Model

A method of mass communication where information or entertainment content is transmitted from a single source to a wide audience through mediums like television, radio, or the internet.

Motivation

The internal or external driving force that incites individuals to take action, pursue goals, or engage in a task with enthusiasm and diligence.

Audience Reaction

Refers to the responses, whether emotional, cognitive, or behavioral, that individuals or groups display in response to a message, performance, or event.