ZapposCom, an Online Shoe Store, Worked to Overcome the Problem

question 79

Multiple Choice

Zappos.com, an online shoe store, worked to overcome the problem of new product __________ with its easy, no-hassle return procedure.

• A) relative advantage
• B) compatibility
• C) observability
• D) complexity
• E) trialability

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Definitions:

Pluralistic Ignorance

A psychological state in which the majority of group members privately reject a norm, but assume incorrectly that most others accept it, leading to a compliance with the norm.

Original Obedience Study

The Original Obedience Study refers to the series of experiments conducted by Stanley Milgram in the 1960s, which investigated the willingness of participants to obey authority figures even when asked to perform actions conflicting with their personal conscience.

Participants

Individuals who take part in a study, experiment, or any form of research activity.

Reduction Of Attention

The decrease in the level of focus, awareness, or cognitive engagement one allocates to a specific task or stimuli.