Marketers Spend Billions of Dollars Annually Attempting to Build Effective

question 12

Multiple Choice

Marketers spend billions of dollars annually attempting to build effective brands.The basic benefit of a brand is that it:

• A) creates a basis for effective packaging.
• B) provides a way for a firm to differentiate its product offerings from those of its competitors.
• C) offers consumers promotional parity.
• D) allows manufacturers to ignore promotional expenditures.
• E) reduces the need for product line depth.

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Definitions:

Leak

The release of confidential or secret information to the public, often by an anonymous source.

Fairness Doctrine

A policy by the Federal Communications Commission that required broadcasters to present contrasting viewpoints on controversial issues of public importance, abolished in 1987.

Federal Government

The federal government of a federation, which divides its sovereignty with the governments of its constituent states.

Enforcing

The act of compelling observance of or compliance with a law, rule, or obligation.