A Series of Apple Computer Company Ads Aired Between 2006

question 104

Multiple Choice

A series of Apple Computer Company ads aired between 2006 and 2010 featured a young,casually-dressed,friendly person as an Apple computer type,while the Microsoft computer person was portrayed as stiff,geeky,and awkward.Apple was trying to create comparative:

• A) product line depth.
• B) brand persuasion orientation.
• C) brand association orientation.
• D) brand extension orientation.
• E) brand personalities.

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Definitions:

Biological Parents

The parents who have contributed their genetic material to the birth of a child, also known as birth parents.

Individual Differences

Differences in characteristics, influences, or developmental outcomes.

Individual Differences

Variations or distinctiveness among individuals in regard to psychological traits, behaviors, and physical attributes.

Intelligence

The capacity to acquire knowledge, comprehend, and form judgments or opinions guided by logical thinking.