When Procter & Gamble Added Tooth Whitening Products Under the Crest

question 74

Multiple Choice

When Procter & Gamble added tooth whitening products under the Crest brand,the firm was engaged in:

• A) corporate branding.
• B) brand extension.
• C) brand licensing.
• D) brand association.
• E) perceived value branding.

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Definitions:

High Intelligence

The possession of elevated cognitive abilities or an above-average score on various standardized tests designed to measure intelligence.

Cognitive Model

A framework in psychology that explains mental processes, behaviors, and disorders through the examination of mental functions and thought processes.

Unconditioned Stimulus

An unconditioned stimulus is a stimulus that naturally and automatically triggers a response without prior learning.

Stimulus Discrimination

The ability to distinguish between different stimuli, even if they are similar, often used in the context of learning and behavior modification techniques.