One Key Feature of the Value of a Brand Is

question 47

Multiple Choice

One key feature of the value of a brand is that:

• A) it often protects the firm from competition and price competition.
• B) it no longer needs to be supported by advertising and promotion.
• C) if it becomes a generic name,the brand is worth even more.
• D) it cannot be successfully imitated by a retailer's own brand.
• E) competitors will frequently abandon a sector altogether rather than compete.

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Definitions:

Smooth

Describes muscle tissue that is not striated, operates involuntarily, and is found in the walls of internal organs.

Golgi Apparatus

A cell organelle involved in the modification, sorting, and packaging of proteins and lipids for secretion or use within the cell.

Glycoproteins

Proteins that have carbohydrate groups attached to the polypeptide chain, involved in many biological processes.

Lipoproteins

Lipoproteins are particles made of lipids and proteins that transport fats around the body in the blood.