Salina Is Working to Create Greater Brand Awareness for Her

question 51

Multiple Choice

Salina is working to create greater brand awareness for her company's new line of personal digital assistants.To create greater brand awareness Salina will make sure that promotion features the brand:

• A) name.
• B) logo.
• C) packaging.
• D) slogan.
• E) any or all of these.

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Definitions:

Contribution Margin Ratio

The proportion of sales revenue that remains after variable costs are subtracted, indicating how much contributes to covering fixed costs and generating profit.

Fixed Expenses

Costs that do not fluctuate with the level of production or sales, such as rent, insurance, and property taxes.

Contribution Margin Ratio

A ratio that represents the percentage of sales revenue that exceeds variable costs, indicating how much revenue contributes towards covering fixed costs and generating profit.

Break-even Point

The sales level at which total revenues equal total costs, resulting in no profit or loss.