Jenna Always Buys Stacy's Brand Pita Bread Chips

question 22

Multiple Choice

Jenna always buys Stacy's brand pita bread chips.She does not even consider alternatives.Jenna is a __________ customer.

• A) price sensitive
• B) brand persuasion oriented
• C) brand association oriented
• D) brand extension oriented
• E) brand loyal

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Definitions:

High-SES

Referring to individuals or groups with a high socioeconomic status, characterized by a high level of income, education, and occupation prestige.

Low-SES

Referring to low socioeconomic status, which encompasses individuals or groups with limited income, education, and occupational prestige.

Permissive

A parental approach where there's minimal expectations combined with a high level of attentiveness.

Authoritative

Refers to an assertive and confident command of knowledge or the exercising of control, often associated with leaders or experts in a particular field.