Frequent Buyer / User Award Programs Are Used to

question 33

Multiple Choice

Frequent buyer / user award programs are used to

• A) increase price sensitivity.
• B) decrease co-branding costs.
• C) lower licensing fees.
• D) expand product line depth.
• E) maintain contact with loyal customers.

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Definitions:

"Whitened" Resumés

The practice of altering aspects of one's resume to hide or downplay attributes that may reveal ethnic or racial background in hopes of reducing bias in the hiring process.

Racial Information

Data or insights related to race, including demographics, cultural background, and issues concerning racial identification and diversity.

Age Discrimination

Unfair treatment of individuals in employment settings because of their age, particularly practices that disadvantage older employees.

Older Workers

Individuals in the workforce who are considered to be in the later stage of their working life, often characterized by age-based criteria.