Focus Groups Are Often Used to Gather

question 79

Multiple Choice

Focus groups are often used to gather:

• A) qualitative data about initial reaction to new products.
• B) opinions about competitive offerings.
• C) reactions to new advertising messages.
• D) reactions to point-of-purchase displays.
• E) all of these.

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Definitions:

Variable Cost

Outlays that fluctuate based on the level of a business's activity.

Units

A measure of quantity used to describe the amount of product, material, or service.

Sold

The past tense of sell; refers to the action of transferring ownership of a good or service to a buyer in exchange for money or other compensation.

Variable Cost

Costs that vary directly with the level of production or service volume, such as materials and labor.