Just as Marketers Create Value by Meeting the Needs and Wants

question 42

Multiple Choice

Just as marketers create value by meeting the needs and wants of consumers, market researchers create value if

• A) the research is expensive.
• B) all participants like the research design.
• C) the research does not cost too much.
• D) the results will be used in making management decisions.
• E) the research is finished quickly.

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Definitions:

Long-Term Memory

The phase of the memory system that is capable of storing information for long periods of time, often throughout a person's life.

Interference Theory

A theory suggesting that the ability to remember information is affected by other information learned either previously or subsequently.

Proactive Interference

is a phenomenon where older memories inhibit the ability to remember new information because of the clutter or confusion of old and new information.

Long-Term Memory

A type of memory responsible for the storage of information over an extended period, from days to decades.