If a Marketing Researcher Encounters Severe Time Constraints,which of the Following

question 125

Multiple Choice

If a marketing researcher encounters severe time constraints,which of the following types of data sources would probably be available soonest?

• A) Syndicated data
• B) Focus group data
• C) Experimental data
• D) Panel data
• E) Survey data

---

Definitions:

Wilcoxon Rank Sum Test

A non-parametric test for assessing whether two independent samples come from the same distribution.

Expected Cell Counts

In chi-squared tests, these refer to the theoretically predicted frequencies of observations in the categories of a contingency table under the null hypothesis.

Degrees of Freedom

The number of independent values or quantities which can be assigned to a statistical distribution or in the calculation after estimating certain parameters.

Contingency Table

A table used to display the frequency distribution of variables and analyze the relationship between categorical variables.