For Products Like Pencils and Paperclips,which Provide the Same Benefit

question 140

Multiple Choice

For products like pencils and paperclips,which provide the same benefit for all consumers,marketers should probably use a(n) :

• A) concentrated targeting strategy.
• B) lifestyle segmentation strategy.
• C) benefit segmentation strategy.
• D) undifferentiated targeting strategy.
• E) all of these.

---

Definitions:

Critical Thinking

The objective analysis and evaluation of an issue in order to form a judgment.

Systematic Scrutiny

A methodical and thorough examination or investigation of a subject or system.

Objective Realities

Objective realities are facts or conditions that exist independently of individual beliefs, biases, or perceptions, grounded in empirical evidence.

Subjective Feelings

Personal emotions or sensations experienced uniquely by an individual, not necessarily observable by others.