Unilever Used the Technique of "Crowdsourcing" to Assist in Marketing

question 109

Multiple Choice

Unilever used the technique of "crowdsourcing" to assist in marketing mix design for its Axe personal care products for men.What is crowdsourcing?

• A) Tapping directly into needs and ideas of a target audience by inviting broad-based input
• B) Identifying trends by observing a large group of people in a public place
• C) Conducting focus group research
• D) Conducting a test market
• E) Estimating wide-scale sales from a test with a small crowd

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Definitions:

Heterosporous

Referring to plants that produce two types of spores, microspores which develop into male gametophytes and megaspores which develop into female gametophytes.

Vascular Tissues

Specialized structures in plants that conduct water, nutrients, and sugars throughout the organism.

Free-Living Gametophytes

Independent gametophyte plants that do not depend on the sporophyte generation for their lifecycle, typical in some plant groups such as bryophytes.

Reproductively Superior

Having genetic or physiological attributes that enhance an organism's ability to reproduce and pass on genes to the next generation.