When Penguin Catering Services First Opened,the Owner Decided to Target

question 128

Multiple Choice

When Penguin Catering Services first opened,the owner decided to target only events at resorts in its geographic region.Penguin Catering was using a(n) __________ targeting strategy.

• A) concentrated
• B) micromarketing
• C) benefit-driven
• D) differentiated
• E) undifferentiated

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Definitions:

Technological Advance

Progress in technology that often leads to improvements in efficiency, productivity, and the development of new products.

Venture Capital

Financing that investors provide to startup companies and small businesses that are believed to have long-term growth potential.

Retained Earnings

Profits that a company keeps or reinvests after dividends are paid out to shareholders, often used for research, development, debt reduction, or other investments.

Trade Secrets

Trade secrets are confidential pieces of information that provide a business with a competitive edge, such as formulas, practices, designs, instruments, or patterns that are not generally known or reasonably ascertainable.