Psychographics Is the Segmentation Method That Delves into How Consumers

question 132

Multiple Choice

Psychographics is the segmentation method that delves into how consumers

• A) adjust to demographic changes.
• B) allocate scarce incomes to a variety of goods and services.
• C) describe themselves.
• D) value their livelihoods.
• E) all of these

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Definitions:

Ethnic Diversity

The inclusion or representation of individuals from a variety of cultural, national, racial, and religious backgrounds within a community or organization.

Logical Thought

The process of reasoning consistently and systematically in order to arrive at a conclusion.

Perception

The process by which sensations are organized into an inner representation of the world.

Menstrual Cycle

The regular natural change that occurs in the female reproductive system that makes pregnancy possible.