Baby Boomers Represent a Huge Demographic Segment for Travel Marketers

question 8

Multiple Choice

Baby Boomers represent a huge demographic segment for travel marketers. Baby Boomers are also heavily motivated by self-fulfillment, which creates the possibility of ________ segmentation.

• A)geographic
• B)self-concept
• C)psychographic
• D)benefit
• E)behavioral

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Definitions:

Congestive Heart Failure

A chronic condition where the heart doesn’t pump blood as well as it should, leading to fluid buildup around the heart and in the body.

Cyanosis

A bluish discoloration of the skin caused by lack of oxygen.

Circulatory Congestion

A condition where there is an accumulation of fluid in the body's circulatory system, leading to swelling and often associated with heart failure and other cardiovascular disorders.

Benign

Nonmalignant; not cancerous.