VALS Is the Most Widely Used ________ Segmentation Tool

question 116

Multiple Choice

VALS is the most widely used ________ segmentation tool.

• A)geographic
• B)behavioral
• C)psychographic
• D)benefits
• E)geodemographic

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Definitions:

Standard Markup Pricing

A pricing strategy where a fixed percentage is added to the cost of a product to set the selling price.

Perishable

Characteristic of a good or product that has a limited shelf life and can deteriorate or expire, such as food or flowers.

Specific Profit Goal

A targeted financial benchmark that a business aims to achieve within a certain period through its operations.

Cost-Plus Pricing

A pricing strategy where the selling price is determined by adding a specific markup to a product's production cost.