When Starbucks First Opened, Many Critics Suggested, "No One Will

question 139

Multiple Choice

When Starbucks first opened, many critics suggested, "No one will pay $4.00 for a cup of coffee." Starbucks' critics suggested consumers would not be __________ to the company's offerings.

• A) responsive
• B) perceptive
• C) identifiable
• D) reachable
• E) quantifiable

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Definitions:

Reflexive Response

An automatic, involuntary reaction to a stimulus that does not involve conscious thought.

Conditioned Response

A learned response to a previously neutral stimulus that has been repeatedly presented along with an unconditioned stimulus.

Stimulus

Any event or situation that evokes a response from an organism or system.

Extrinsic Rewards

Benefits and incentives provided from an external source, used to motivate behavior that might not occur otherwise.