Almost All U

question 78

Multiple Choice

Almost all U.S.political candidates use some combination of red,white,and blue in their campaign posters.They are trying to position themselves in voters' minds using:

• A) value.
• B) salient attributes.
• C) symbols.
• D) the competition.
• E) all of these.

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Definitions:

Heuristics

Heuristics are cognitive shortcuts or rules of thumb that simplify decision making by allowing individuals to solve problems and make judgments quickly and efficiently.

Insight

A sudden and often novel realization of the solution to a problem; it contrasts with strategy-based solutions.

Fixation

In psychology, a persistent focus of the id’s pleasure-seeking energies at an earlier stage of psychosexual development.

Sign Language

A form of communication that uses visual gestures and signs, as used by deaf and hard-of-hearing people.