Global Segmentation,targeting,and Positioning (STP)is More Complicated Than Local STP Because

question 46

Multiple Choice

Global segmentation,targeting,and positioning (STP) is more complicated than local STP because

• A) consumers may view their roles differently in different countries.
• B) there are fewer franchising opportunities in global markets.
• C) global consumer markets are almost totally homogeneous,making segmentation difficult.
• D) most governments have rules against targeting consumers.
• E) positioning almost always fails when attempted in a foreign country.

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Definitions:

Mole

A unit in chemistry used to express amounts of a chemical substance, defined as containing exactly 6.02214076×10²³ particles, such as atoms or molecules.

S Atoms

Sulfur atoms, which are nonmetallic elements with the atomic number 16 known for their yellow crystals and role in biological systems.

Mass

A measure of the amount of matter in an object, typically in kilograms or grams, independent of its volume or any forces acting on it.

Mole

A basic unit of measure in chemistry that represents a quantity of chemical substance containing approximately 6.022 x 10^23 particles, atoms, molecules, ions or electrons.