There Are Many Arguments and Reasons for Adapting Communications Strategies

question 44

Essay

There are many arguments and reasons for adapting communications strategies in international markets. What are some reasons for adopting a single, global communications strategy?

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Definitions:

Variable-Ratio Schedule

A reinforcement schedule in operant conditioning where a response is rewarded after an unpredictable number of responses, leading to high and steady response rates.

Operant Conditioning

A learning process in which the strength of a behavior is modified by its consequences, such as rewards or punishments.

Extinction

In behavioral psychology, the process through which a conditioned response decreases in frequency and eventually disappears as a result of the conditioned stimulus being presented without reinforcement.

High Steady Rates

Constant and uniform frequencies or levels maintained over a period of time.