In the Consumer Decision Process,we Decide How Much Time and Effort

question 91

Multiple Choice

In the consumer decision process,we decide how much time and effort to expend searching for information based partly on:

• A) postpurchase dissonance.
• B) the outcome of the alternative evaluation process.
• C) the degree of perceived risk associated with the product or service being considered.
• D) the results of habitual decision making.
• E) all of these.

Differentiate between academic and workplace research questions.

Evaluate the difficulty in assessing the reliability of different sources.

Recognize the importance of currency and other characteristics of reliable information.

Critically assess information from websites, forums, and blogs.