The Way a Product Is Presented Can Influence the Decision-Making

question 87

Multiple Choice

The way a product is presented can influence the decision-making process.Along with brand and price,this is known as:

• A) a determinant attribute.
• B) an evoked set.
• C) a decision heuristic.
• D) product leverage.
• E) the demonstration effect.

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Definitions:

Hawthorne Studies

Research conducted in the 1920s and 1930s at the Hawthorne plant of Western Electric, near Chicago, that illustrated how psychological and social processes affect productivity and work adjustment.

Hawthorne Studies

A series of experiments on worker productivity conducted at the Hawthorne Works plant in the 1920s and 1930s, which found that employees' performance could be influenced by attention and social factors.

Productivity

The efficiency of production of goods or services expressed by some measure, commonly the ratio of output to input.

Leadership Style

The characteristic approach to leading and influencing team members, shaped by behaviors, attitudes, and communication methods.