Marketers Fear Negative Word of Mouth Because When Consumers Are

question 53

Multiple Choice

Marketers fear negative word of mouth because when consumers are dissatisfied,they:

• A) are less likely to say something than when they are satisfied.
• B) often want to complain to many people.
• C) buy more of the product to prove they were correct in their criticism.
• D) often file a lawsuit.
• E) all of these.

---

Definitions:

Naturally Occurring

Describes substances, phenomena, or processes that exist or happen in nature without human intervention.

Anticodon

A sequence of three nucleotides on transfer RNA that is complementary to a codon on messenger RNA, enabling the addition of specific amino acids during protein synthesis.

RNA Polymerases

Enzymes responsible for transcribing RNA from a DNA template, playing a crucial role in the process of gene expression.

Transcription

The process by which the genetic information encoded in DNA is copied into messenger RNA, leading to protein synthesis.