Fashion Designers Have Realized That Plus Size Consumers Have Significant

question 44

Multiple Choice

Fashion designers have realized that plus size consumers have significant buying power.Which of the following best describes the course of action fashion designers should take to capture this market?

• A) Identifying,understanding,and carefully considering the demands of larger shoppers.
• B) Creating plus sizes for all garments manufactured.
• C) Offering only a few items in plus size to create demand.
• D) Continuing to limit the sizes available in clothing lines.
• E) Continuing to supply only a few specialty retailers to meet the demand.

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Definitions:

Performance

The act of performing a task or function, often measured against predefined standards or benchmarks.

Unwritten Rule

A rule or standard of behavior that is understood and followed by members of a group or organization but is not formally documented.

Conduct

The manner in which a person behaves, especially on a professional or business level.

Managers

Individuals who take responsibility for directing the activities within a part of an organization, overseeing employees, and making strategic decisions.