Postpurchase Cognitive Dissonance Is Especially Likely for Products That Are

question 32

Multiple Choice

Postpurchase cognitive dissonance is especially likely for products that are

• A) cheap,poorly made,and made of plastic.
• B) personally valuable,antique,or foreign-made.
• C) simple,easily copied,and new.
• D) psychologically soothing,purchased impulsively,and part of a consumer's evoked set.
• E) expensive,infrequently purchased,and associated with high levels of risk.

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Definitions:

Intellectual Talent

The capacity for complex thought processes, creativity, problem-solving, and acquiring knowledge.

Innate Trait

A characteristic, ability, or quality that is present from birth, not acquired through learning or experience.

Social Experience

The acquisition of knowledge, skills, attitudes, and values through interactions with others in society.

Nature and Nurture

A debate exploring the relative contributions of genetic inheritance (nature) and environmental factors (nurture) to human development and behavior.