Harley-Davidson Knows That Many of Its Customers Today Are Professional

question 57

Essay

Harley-Davidson knows that many of its customers today are professional people who want the pride of owning a Harley. Harley-Davidson also appeals to its more traditional market: cyclists who want a smooth, powerful ride. To be successful, Harley-Davidson needs to appeal to which type(s)of needs?

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Definitions:

Trench Warfare

A type of land warfare using occupied fighting lines consisting largely of military trenches, in which troops are significantly protected from the enemy's small arms fire and are substantially sheltered from artillery.

War of Attrition

A prolonged conflict in which each side seeks to gradually wear down the other by a series of small-scale actions.

Immigrant Sentiment

Public or collective attitudes, often mixed or negative, towards immigrants and immigration policymaking within a country.

Henry Ford

An American industrialist and founder of the Ford Motor Company, who revolutionized factory production with his assembly line methods.