Generational Cohorts Are Groups of People of the Same Generation

question 115

Multiple Choice

Generational cohorts are groups of people of the same generation who have similar purchase behavior because they have:

• A) the same number of children.
• B) similar income levels and levels of educational attainment.
• C) shared experiences,and are in the same stage of life.
• D) shared country culture and ethnic backgrounds.
• E) similar income levels.

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Definitions:

Richest Tenth

The segment of a population that represents the highest 10% in terms of wealth or income.

Poorest Fifth

The segment of a population that falls within the lowest 20% in terms of income distribution.

Richest Half

The segment of a society that holds more than 50% of its wealth.

Poorest Half

Denotes the lower 50% of a population ranked by wealth or income levels, usually highlighting disparities in economic standing within societies.