In the Immediate Marketing Environment,one Key Factor That Affects the Consumer

question 70

Multiple Choice

In the immediate marketing environment,one key factor that affects the consumer is

• A) demographics.
• B) cultural values.
• C) social trends.
• D) the firm itself.
• E) technological advances.

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Definitions:

Sales Returns and Allowances

Accounts that reduce the total gross sales revenue due to products being returned by customers or allowances for damaged goods.

Purchase Discounts

Reductions in price given by the seller to the buyer for early payment or for buying in bulk.

Freight-In

The cost associated with transporting goods into a business, usually included in the inventory cost of purchased goods.

Perpetual Inventory System

An accounting method that records inventory transactions in real-time, continuously updating inventory and cost of goods sold.